video Design / video production / vj

We were approached by Rouge Events to create a visual show for the launch of the Mitsubishi Hybrid iCAR. Our brief was to show the iCAR in relationship to Japans urban and future-looking youth culture and to challenge the auto-marketplace to think outside of the cultural boundaries that often blind them to new ideas.

Utilising the iCAR's ad-campaign graphics and cinema/tv ads we were given free reign to deconstruct and animate their graphics and ads. Delving into Japan's passion for design we chose to juxtapose imagery of iCAR's hybrid technology and Japan's Y-generation and their breaking of tradition and reinvention of world fashions

Client: Rouge Events

Venue: SeOne

Art direction: Carlo Rossi & Soichi Matsumoto

Live visual performed by Quadroptica

Proposal animated & edited by Soichi Matsumoto